How would you create a PLN prior to engaging in a social media campaign on a topic of your choice? 

I chose Personal Training as a topic since I have previous experience in this field and in targeting specific audiences. Years ago when I was building up my PLN, I started with people who I know are successful in the business and started following them in different social media channels such as Facebook and Instagram. I also connected with a few and analyzed the routines and habits that made them who they are. They were role models who inspired me and often shared their success stories and tips that helped me to build my network, business and expertise. I also continuously kept my knowledge up to date so I can be competent in the field. Since connecting with people and marketing businesses are much more efficient with the use of social media; therefore, I had to develop a competency in the use of these platforms as well and advertise daily at specific times to keep up with the competition. 

How would you create a social media campaign leveraging your PLN?

Creating a social media campaign is a great way to leverage your PLN; however, it needs to be well-planned. I think it’s important to choose your audience and connect with them by sharing and creating valuable content for them, as well as asking questions and listening to them. This might grow your audience and/or strengthen those connections. Nowadays, Instagram and TikTok are probably the most popular social media channels, so I would utilize them for leveraging my PLN.